About
I'm a Principal Designer who has spent two decades turning complex, fragmented software into products people can actually reason about. Most recently that's meant leading design systems and AI-assisted workflows at enterprise scale — first at LinkedIn for over a decade, and now at ServiceNow.
I care about the gap between "it technically works" and "it feels considered" — the details of interaction, motion, and language that make software trustworthy rather than just functional. Outside of product work, I sit on the board of the Monterey Peninsula Ballet Theatre, helping with marketing and communications.
Experience
Principal Designer · ServiceNow
Leading design for the Industries division — including the Visa DPS (Disputes Processing System) Workspace, Now Assist-powered onboarding, Customer 360, and Interaction Record — spanning FSO and cross-industry verticals like Healthcare, Telecom, and Manufacturing.
Board Member — Marketing & Communications · Monterey Peninsula Ballet Theatre
Lead all marketing and communications efforts — website, social, email, and text outreach — to strengthen community connection and organizational growth. Developed a Marketing & Communication playbook with best practices and templates for scalable future efforts.
Principal Designer · LinkedIn
UX Designer → Senior UX Designer → Staff UX Designer → Principal Designer
- Led the Sales Solutions team, transforming the Sales Navigator experience with AI-powered features to help sellers close deals more effectively.
- Designed LinkedIn’s next-generation design language, codenamed Mercado, and directed the Marketing Solutions team on measurement and audience insights.
- Led LinkedIn’s Art Deco Design System — reusable components and design foundations adopted company-wide, with standards for accessibility and performance.
- Optimized the profile experience on the Identity team and built a framework for entity pages spanning Company, Jobs, Groups, Education, and Skills.
- Designed and led the Premium subscription experience, and built and expanded new marketplaces including Sales Navigator.
User Experience Designer · Reputation.com
Designed landing pages, product pages, buy-flow, and campaigns for the world’s leading digital reputation and privacy management platform — from wireframes through HTML prototypes.
User Experience Designer · SET Media Inc
Defined the user model and UI for an online video ad-tech platform, backed by Crosslink Capital, that let brand advertisers buy online video the way they bought TV. Built storyboards, mockups, and prototypes end to end.
Marketing Coordinator · Revision3 (Discovery Digital Networks)
Supported market planning, promotion, and partner marketing campaigns for a multi-channel internet TV network.
Marketing Associate · ITO EN (North America)
Led US demo-marketing and promotional video creation for the green tea beverage company.
