“Our customers are telling us they want brand safety, advanced targeting, increased measurability and verification for their online video ad campaigns. Only adap.tv’s Brand Impact incorporates all of their needs into a single offering, so they can have confidence in their video ad spend,” said Toby Gabriner, President of adap.tv. “Through partnerships with industry leaders such as Affine Systems and Vizu, as well as built-in tools, we provide brands with the necessary technologies to make online video advertising easy, targeted and impactful.”

Adap.tv’s Brand Impact provides five key benefits for brands that want to create powerful online video advertising programs:

Prevention – Through a partnership with Affine Systems, Brand Impact offers access to innovative new video targeting technology. Affine’s first-of-its-kind computer vision engine fully analyzes in-stream video content frame-by-frame, and provides ratings based on obscenity, production quality and violence. As brands expect more transparency and protection for their online video advertising, Affine’s data provides them with the protection they need to prevent their campaigns from running alongside harmful content and ensure their brand is safe.

“Affine Systems is focused on equipping advertisers with the data and tools they need to target their online video campaigns and move beyond reactive brand protection,” said Mike Sullivan, CEO of Affine Systems. “Adap.tv’s Brand Impact aligns perfectly with our video targeting technology and recognizes that brands require more transparency and control for successful video advertising programs.”

The 20 presenting finalists were selected from nearly 500 online submissions and will present at the two-day PepsiCo10 Summit where PepsiCo brand and marketing teams will have the opportunity to vote for their favorites. Up to 10 start-ups will be named the inaugural PepsiCo10.These organizations will have the opportunity to execute a pilot project with one of the elite PepsiCo brand teams.

Source: PepsiCo

Affine Systems -

Affine Systems is a Targeting Platform for Video, Making Broadband Video Safe & Effective for Online Advertisers.

BizGreet -

BizGreet powers video ads that change dynamically and instantly to reach each unique viewer.

i.TV -

i.TV is the top TV and movie guide for the iPhone and iPod touch. Download it for free through the iTunes App store.

Miso -

Miso is a social platform that makes watching media content more fun.

Spot411 -

Spot411 has developed an application called FoxPop that adds interactive elements to your movie watching experience.

PepsiCo10 is a program PepsiCo created to partner with the best start-ups in technology, media and communications. Learn more: http://pepsico10.com

Banksy is a graffiti artist with a global reputation. Fiercely guarding his anonymity to avoid prosecution, Banksy has so far resisted all attempts to be captured on film. “Exit Through the Gift Shop” tells the incredible true story of how an eccentric French shop keeper turned documentary maker attempted to locate and befriend Banksy, only to have the artist turn the camera back on its owner with spectacular results. The film contains exclusive footage of Banksy, Shepard Fairey, Invader and many of the worlds most infamous graffiti artists at work, on walls and in interviews. As Banksy describes it, “It’s basically the story of how one man set out to film the un-filmable. And failed!”

I just purchased my ticket for Friday 5pm at One Embarcadero in San Francisco. I’ll have more posted details here.

UPDATE:

Friday Movie Time was pushed to 7pm.

Netflix is coming to Android, yupper’s. For the 3 of you that read this on a Android probably already know this. YAY! Wait a sec, will you actually use it? I find it hard to imagine watching clips let alone movies will get me to use this product since I’d rather watch on my computer or HDTV. Thou, I know many that would use Netflix instant queue to watch in bed or during the morning commute to/from work. Currently I own a very sad/slow G1 the first model released by Google and couldn’t expect to use a broken screen on top of it.

Netflix is looking for a full-time “Android Video Playback Expert”, to help build a “Instant Streaming Client” which will closely resemble it’s app on the iPhone. No word on it’s release date as many hope to have within the year. If your a Android developer and curious about the position here’s the brief on it:

You are a senior engineer with a strong background in embedded and mobile development, specifically on media-enabled devices. You have a deep understanding of the idiosyncrasies of these platforms as well as solid experience with Internet client/server programming in general. You have implemented video playback on Android-based devices. You like to work hands-on and self-directed in a fast-paced, growing organization that gives you room to apply your expertise to solve big technical challenges.

If you’re our ideal candidate, you will hold on your own among a very demanding peer group. You’re able to engage with your peers in discussions about e.g. video container formats and codecs, the intricacies of concurrent programming, implementation of streaming media. You’re also motivated and able to apply these concepts wisely to build a real business that is quite unlike others before.

Here’s a video David Prager from Revision3 made about Netflix on iPhone and other smart phones.

GigaOm said:

YouTube just informed its partners via email that it’s going to roll out a complete redesign of its video pages later today, making some of the changes that the site has been experimenting with in recent months available to everyone. YouTube is calling this “one of the biggest redesigns in YouTube history,” and the company is scheduled to officially announce the changes later today. Update: A YouTube spokesperson declined to comment on this story and instead referred us to the official announcement scheduled for 11 a.m.

I’m more interested in the actual development in comparison to the news but I’ll make sure to post any updates here. Google is experimenting with YouTube beta features all the time and I figure they will implement some of those most requested features. I assume YouTube will launch HTML5 and Insight for Audiences. YouTube hasn’t officially said which features are included but rumors speculate they will Highlight Premium Content and possibly launch HTML5 since Google has already declared IE6 dead.

Here’s a summary of YouTube’s updates (via @cnet):

Here’s a list of some features to be developed within the near future to achieve a total video advertising platform.