The 20 presenting finalists were selected from nearly 500 online submissions and will present at the two-day PepsiCo10 Summit where PepsiCo brand and marketing teams will have the opportunity to vote for their favorites. Up to 10 start-ups will be named the inaugural PepsiCo10.These organizations will have the opportunity to execute a pilot project with one of the elite PepsiCo brand teams.

Source: PepsiCo

Affine Systems -

Affine Systems is a Targeting Platform for Video, Making Broadband Video Safe & Effective for Online Advertisers.

BizGreet -

BizGreet powers video ads that change dynamically and instantly to reach each unique viewer.

i.TV -

i.TV is the top TV and movie guide for the iPhone and iPod touch. Download it for free through the iTunes App store.

Miso -

Miso is a social platform that makes watching media content more fun.

Spot411 -

Spot411 has developed an application called FoxPop that adds interactive elements to your movie watching experience.

PepsiCo10 is a program PepsiCo created to partner with the best start-ups in technology, media and communications. Learn more: http://pepsico10.com

1). Adobe - Adobe revolutionizes how the world engages with ideas and information. For 25 years, the company’s award-winning software and technologies have redefined business, entertainment and personal communications by setting new standards for producing and delivering content that engages people virtually anywhere at anytime.

2). Askyourtargetmarket.com - Ask Your Target Market is a comprehensive, self-service internet survey software solution that allows businesses, students, and entrepreneurs to define their own consumer panel and conduct targeted market research for as little as $29.95 per survey.

3). Cazoodle - Cazoodle builds novel vertical search engines using its large scale structured data extraction technology developed at University of Illinois.

4). EffectiveUI - EffectiveUI is an award-winning, user-centered design and development agency that specializes in the creation and implementation of user-friendly Web, mobile and desktop applications. From strategy and conception, to development and execution, EffectiveUI’s tailored applications merge innovative technologies with user-experience strategy to help today’s most respected brands deepen customer engagement through more compelling and meaningful interactions that deliver competitive advantages and produce measurable results.

5). Elance - Elance, the world’s leading online talent marketplace, helps companies hire and manage professionals online to get work done and grow their businesses.

6). Engage - MangoSpring Inc., maker of Engage, is a privately held company based in Bellevue, WA. Founded in 2007, MangoSpring specializes in building business critical communication and collaboration software with access across the browser, the PC and the mobile phone.

7). FILTER - FILTER is a company dedicated to partnering with clients to solve creative and marketing challenges. In a single, unique agency, FILTER combines unparalleled access to creative resources with creative leadership and project management.

8). GazoPa - GazoPa is an image search engine that uses features from an image such as color and a shape to search for and identify similar images.

9). iPlotz - iPlotz is a comprehensive wireframing, collaboration, and task management tool that allows you to create and share navigable wireframes. Using simple drag and drop elements you can quickly develop a website layout to be shared with clients or developers in multiple formats.

10). Tap11 - Tap11 is the intelligent Twitter client that provides businesses with the best analytic and CRM tools to monitor, engage, and grow their real-time audience.